The DVC for the cafe “Ranchers” is a playful and humorous advertisement that plays off the occasion of Eid Ul Adha. The video begins with a group of people chasing a cow, presumably to sacrifice it for the festival, when the cow runs into a man who is listening to music. The man appears to hit his head and falls down, but the next scene shows him sitting in the same cafe with the tag line “Good Fellas Eat Here.” The implication is that the man has recovered from his injury by enjoying a meal at the cafe.
This DVC required alot of pre-production work. The shots of the cow were executed using CGI and green screen. A team of creative individuals sat together and worked magic to come up with this master piece.
Production Company: MovingStoneDigital
Director: Ahmed Ikram
Post Production : MovingStone Digital